Insights
The Instagram Effect on Pet Commerce in India
Pet product discovery in India is shifting from neighbourhood stores to social media feeds. In lifestyle categories like pet apparel, Instagram and creator communities are increasingly shaping how pet parents...
The Instagram Effect on Pet Commerce in India
Pet product discovery in India is shifting from neighbourhood stores to social media feeds. In lifestyle categories like pet apparel, Instagram and creator communities are increasingly shaping how pet parents...
FurJeevan Featured in PetPitch India | Entrepre...
FurJeevan is featured in PetPitch India’s October–November issue as Entrepreneur of the Month, highlighting the brand’s mission to build design-led products and create opportunities within India’s growing pet ecosystem.
FurJeevan Featured in PetPitch India | Entrepre...
FurJeevan is featured in PetPitch India’s October–November issue as Entrepreneur of the Month, highlighting the brand’s mission to build design-led products and create opportunities within India’s growing pet ecosystem.
Paws & Purpose: Redefining Pet Fashion in the I...
Originally published in PetPitch India, this article by FurJeevan founder Malarvannan explores how India’s pet fashion industry is shifting from aesthetic trends toward practical, climate-aware, and purpose-driven design.
Paws & Purpose: Redefining Pet Fashion in the I...
Originally published in PetPitch India, this article by FurJeevan founder Malarvannan explores how India’s pet fashion industry is shifting from aesthetic trends toward practical, climate-aware, and purpose-driven design.
Pet-Friendly Workplaces: Feel-Good Policy or Th...
India has millions of stray animals struggling for survival, yet animal welfare receives very little corporate CSR funding. This article explores whether pet-friendly workplaces are enough or if businesses should...
Pet-Friendly Workplaces: Feel-Good Policy or Th...
India has millions of stray animals struggling for survival, yet animal welfare receives very little corporate CSR funding. This article explores whether pet-friendly workplaces are enough or if businesses should...
A Pet Essentials Brand That Begins With Feeding...
FurJeevan began not with a product but with a bowl placed on a Bangalore street. This article explores how the brand is building modern pet essentials while supporting street dogs...
A Pet Essentials Brand That Begins With Feeding...
FurJeevan began not with a product but with a bowl placed on a Bangalore street. This article explores how the brand is building modern pet essentials while supporting street dogs...
