FurJeevan Bowl Program

A Bowl Shared, A Promise Renewed

A Partnership Rooted in Purpose

At FurJeevan, purpose is designed into the very foundation of our brand. Every product we create carries a quiet promise that a dog on the streets of India will eat because someone chose FurJeevan for their own pet. This belief inspired the FurJeevan Bowl Program, a long-term commitment to provide nourishment to community dogs across the country.

We are proud to partner with The Indie Guardians Trust, also known as FluffyNut Foundation. FluffyNut is one of India’s most respected animal welfare movements, working since 2016 to support community feeders, foster families, rescuers and volunteers who care for dogs that depend entirely on human kindness.

This partnership represents a shared vision built on compassion, responsibility and transparent impact.

What This Partnership Means

Every FurJeevan order now funds a meal for a street dog.
One purchase. One bowl. One life touched with care.

Together, our teams are expanding structured feeding programs across India. Over time, this initiative will reach more cities through thoughtful collaborations and on-ground partnerships. The goal is simple: reliable and consistent nourishment for dogs in areas where support is needed most.

Why We Commit to This Work

We believe every dog, whether cherished at home or surviving the streets, deserves dignity, nourishment and protection.
We believe luxury has meaning only when it carries responsibility.
We believe that being Made in India includes giving back to the communities that shaped us.

The Bowl Program is not a campaign. It is our ongoing promise.

 

One Purpose. Two Teams. More Tails Fed.

Your purchase does more than support a premium pet apparel brand. It strengthens a movement of care and builds a kinder future where no dog goes hungry.

Join us as we turn everyday choices into everyday impact.